Ad Creative

B2B ads don't have to be boring. Yours shouldn't be either.

Your buyers won't convert the first time they see your ad. Or the fifth. But when they're finally ready - they'll buy from whoever they remember most. We design ads that make sure that's you.

Buyers not ready
0%
of B2B buyers aren't ready to buy today
Attention window
0s
average attention on a LinkedIn ad
Recall lift
0×
more recall when formats are mixed
What you need
0
ad they'll remember when budget unlocks
The problem

Why most B2B ads fail.

01

Your ad looks like everyone else's. That's the problem.

Most B2B ads follow the same playbook - stock photos, a product screenshot, a generic headline, a blue gradient. Your buyers scroll past them without thinking. If your ad looks like everyone else's, you're not building brand memory. You're just burning budget.

02

The deal you close in Q4 starts with an ad they saw in Q1.

Most B2B buyers aren't ready to buy when they first see your ad. They're researching, comparing, waiting for budget. By the time they're ready - months later - they'll choose whoever they remember most. If that's not you, you're losing deals you'll never know about.

03

Single image ads were never enough.

Single image ads are the default. Easy to produce, easy to approve, easy to run. But your buyers see hundreds of them every week - and remember almost none. If you want to be remembered, you need to look different - and that starts with mixing formats.

The mix

Every format, one playbook.

We don't pick one format and call it strategy. We mix them deliberately - so the same buyer sees you three different ways.

Static
Scroll-stoppers
Motion
Animated proof
Founder-led
Trusted voice
Memes
Pattern break
UGC
Real humans
Thought leader
Amplified · right feeds
Our approach

Creative that breaks the feed.

01

Ads that get remembered. Not just served.

The average LinkedIn feed is full of ads that look identical - same formats, same visuals, same message. Buyers scroll past them without thinking. We design ads that break that pattern, because the only ads that drive pipeline are the ones that get remembered.

Static · Motion · Founder-led · Memes - whatever it takes to stand out.
Static
Built for the scroll
MOTION
Hook in 0.8s
UGC · Meme
"wait, this is an ad?"
1.4k 92
02

Buyers trust people, not logos.

Thought leader ads are the most powerful format on LinkedIn right now. They come from a real person, not a company logo - and that's exactly why they work. People trust people. They follow individuals, learn from them, and buy from them when they're ready. We turn your founder or key team members into a trusted voice in the feed - concept, copy and creative, all handled in-house.

Then we amplify it with paid ads - so the right people actually see it.
Alex Kowalski
Founder, Stackwise · B2B growth · ex-HubSpot · 2x Exit
Promoted by Stackwise
···

I burned $40k on LinkedIn ads last year before I figured out what was actually broken. Here's what I'd do differently if I had to start over:

First, I analyzed where the budget went:

  • • 62% on single-image ads nobody remembered
  • • 21% on retargeting cold traffic too early
  • • 11% on lookalikes that never converted
  • • 6% on the one format that actually worked

So we cut everything and rebuilt around thought-leader ads - and within 8 weeks:

  • • CPL dropped 47%
  • • Demo-to-close rate doubled
  • • Brand search lifted 3.1×

Turns out people don't trust logos. They trust people. ... more

1,284
196 comments·87 reposts
Trusted voice
person > logo
+312% reach
Pricing

Creative-only plans.

We usually run the full LinkedIn Ads operation - campaigns, creative, and landing pages. But if you just need the creative, we do that too.

Static

For teams that need LinkedIn ad creative, fast.

€1,299/month
  • One active request at a time
  • 48-hour first draft
  • Single image ads & carousels
  • In-house designers
  • Pause or cancel anytime
Get started
Popular

Motion

Everything in Static, plus motion and animations.

€1,899/month
  • One active request at a time
  • 48-hour first draft
  • Single image ads & carousels
  • Motion ads & animations up to 15 seconds
  • In-house designers
  • Pause or cancel anytime
Get started
FAQ

LinkedIn ad creative, answered.

What is LinkedIn ad creative for B2B SaaS?+

It is the combination of copy, design and motion built specifically for LinkedIn's feed and for B2B SaaS buying cycles. Unlike generic display creative, LinkedIn ad creative has to stop a professional mid-scroll, build brand memory over months, and speak to buying committees - not just one click.

Which LinkedIn ad formats work best for B2B SaaS?+

No single format wins alone. We mix single image ads, carousels, motion and video, thought leader ads from real people on your team, and pattern-break formats like memes. The same buyer should see you three different ways before they are ready to buy.

How much does LinkedIn ad creative cost?+

Our creative-only plans start at 1,299 EUR per month for static ads and carousels, with a 48-hour first draft. Motion and video creative starts at 2,499 EUR per month. Most clients bundle creative with full LinkedIn Ads management.

How fast do you deliver ad creative?+

First drafts land within 48 hours of a request. You submit briefs in a queue, we work on one active request at a time, and you can pause or cancel anytime.

Do you also run the campaigns, or only design the ads?+

Both. We usually run the full LinkedIn Ads operation - campaigns, creative and landing pages - because creative performs best when the same team controls targeting and bidding. But if you only need creative production, we do that too.

What are thought leader ads and why do they work?+

Thought leader ads promote a post from a real person - your founder or a key team member - instead of a company page. People trust people more than logos, which is why this format consistently outperforms brand ads on LinkedIn. We handle the concept, copy and creative in-house, then amplify it with paid spend.

Ready when you are

Let's build ads your buyers actually remember.

Concept, copy, design and motion - handled in-house by a team that runs LinkedIn ads every day.